Larry Ross has more than 25 years experience in mainstream and Christian public relations, with significant involvement in both Christian and secular business. Throughout his career and personal ministry, Mr. Ross has been a strategic consultant to many organizations and individuals at both agency and corporate levels.

A graduate of Wheaton College in Illinois, Mr. Ross has diverse experience in all forms of promotion and communications. He has developed national and international images for worldwide organizations, in several cases serving as primary corporate spokesperson.

Mr. Ross has extensive radio/television training and expertise. Before his involvement with public relations agencies in New York, Philadelphia and Dallas (since 1980), he spent several years as field spokesman for the General Motors Corporation. He has also handled media positioning for baseball great Joe DiMaggio and evangelist Billy Graham.

Mr. Ross has broad experience in for-profit and not-for-profit organizations. In New York, his focus was media liaison with business press, including investor relations and financial public relations for the nation's second largest savings bank.

He has helped numerous organizations conduct issues management, corporate positioning, crisis communications and coordinate special events - influencing public opinion through an effective use of media and public relations.

Chris Wilson is CEO of Wilson Research Strategies, a company he founded in 1998. Since that time, WRS has done work for over 100 of the Fortune 500 and been involved in work for over 100 current members of Congress.

Widely recognized as one of the world's leading and most credible public opinion research and research-based strategic consultants, Chris specializes in market research geared toward winning campaigns (political or corporate), product challenges, public issue contests, or legislative battles. He understands that to succeed, messages and issues must burn through the clutter and reach their target audience.

Chris has built his reputation on being able to identify and overcome obstacles through focused communication based on strategically researched solutions. Understanding that research is an evolving science, he applies cutting-edge techniques to client challenges in order to stay well ahead of the competition.

Chris has conducted research for dozens of associations and has directed numerous projects ranging from membership studies to massive public communication efforts. He helped to pioneer the use of research in assisting clients involved in short-term, crisis management situations. Considered one of the country's foremost experts on employee and membership communications, Chris has designed and conducted a number of innovative and effective studies in this area.

Chris has an extensive background in campaign strategy, political media, and message development. He has been particularly involved in many successful political campaigns in the South and Midwest. In 1999, Chris was named a "Mover and Shaker" in American politics by Campaigns & Elections magazine - a respected campaign industry publication.

A frequent lecturer on research, strategy, and national trends, Chris is frequently quoted in such national publications as The Washington Post, The Washington Times, The New York Times, and The Wall Street Journal. He is also a regular pundit on MSNBC, Fox News, CNN, and C-SPAN, as well as a contributing author to various trade magazines. Chris graduated from the University of Oklahoma and Georgetown University in Washington, DC.

Bob Hutchins is an Internet marketing industry veteran and former Vice
President of marketing and development for Global Tech Resources and The Christian Interactive Network. With over 11 years experience in Internet marketing and promotion, he was on the bleeding edge of the new media revolution. His expertise extends to online media, Email marketing and wireless messaging.

BuzzPlant is a multipurpose Internet marketing agency that develops and creates awareness and demand though digital media for faith based entertainment releases and companies in the CBA industry. BuzzPlant¹s client roster includes such well known entities as Warner Bros. Records, Twentieth Century Fox, Mel Gibson's The Passion of The Christ, INO Records, Inpop Records, Rocketown Records, Integrity Media, Flicker Records, John Tesh, World Vision, Curb Records and Zondervan Publishing.

BuzzPlant's marketing partners include AOL/Time Warner, Yahoo, Beliefnet.com, Christianity.com, and many others.

BuzzPlant and it's employees have been featured in Wired Magazine, MarketingVOX, American City Business Journals, The Dallas Morning News, The Tennessean, as well as numerous local television news interviews.

Prior to this, Beth worked for a full service, direct marketing, fundraising, and marketing firm - KMA the agency -- for almost 15 years. In June of 1993 Beth created a new division within the agency - a media services group. This group was responsible for all print media buys for the more than 20 non-profit clients of the agency. Beth also organized a list brokerage group which managed all aspects of new donor acquisition programs, from strategic development, list purchasing, merge/purge management, and results analysis. This group was responsible for the development of a proprietary list analysis database that provided list by list performance analysis based on five years of multi-cause data.

Prior to the media services group, Beth served as a senior consultant, managing the multi-million dollar marketing/fundraising budgets of such national organizations as Prison Fellowship, American Bible Society, Moody Magazine, and many others.

A member of the Direct Marketing Association for more than a decade, Beth has also served on the List/Database Council and the Non-Profit Council of the DMA, and the List Leaders Group.

Beth is a summa cum laude graduate of Hardin-Simmons University, majoring in mass communications. She lives in Rockwall, Texas with husband, Dean and her three sons: Joshua, Caleb and Micah. As a part of the local community, Beth serves as Vice President of the Board of Trustees of Heritage Christian Academy, serves on the local Chamber of Commerce board of directors, and attends church at Lake Pointe Baptist Church where she is active in ministry to grade-schoolers.

Prior to joining Renegade Idea Group, Kobey worked for a full service, direct marketing, fundraising, and marketing firm - KMA the agency -- for 10 years. The beginning seven years of her career she served in an account service capacity. As an associate consultant she was responsible for the day to day details of her clients as well as managing their project budgets and managing very strict timelines for such organizations as International Bible Society, World Vision, Trans World Radio, Prison Fellowship, SIM USA and Childhelp USA. Kobey is a very personable person and was well respected by all her client contacts-many clients voiced their regret to see her leave the account service role.

Kobey joined the Media Services group at KMA the Agency in 1995 as the Associate Media Manager. Kobey was in part responsible for all print media buys for the more than 20 non-profit clients of the agency. She also helped to manage and run a list brokerage group that managed all aspects of new donor acquisition programs, from strategic development, list purchasing, merge/purge management, and results analysis.

Kobey is now a part of Renegade Idea Group. She manages the list brokerage and list management business for Renegade Lists. Over the last 6 years she has worked with a diversified array of clients and projects targeting the Faith-based market. These have given her the opportunity to be very creative in marketing to and reaching the faith-based market. Projects worth noting are: The Billy Graham Metroplex Mission in Dallas, The Passion of the Christ movie, Beth Moore Conference event planning, The Benji Returns Movie, and most recently, Coral Ridge Ministries' "One Nation Under God" TV special.

Kobey is a graduate of Texas Tech University in Lubbock, Texas. She has a Bachelor of Arts degree in Mass Communications focusing on Advertising and Marketing with a Minor in English. She and her husband, Bill, live in San Antonio, Texas. They are the proud parents of their three sons-Jacob, Joel and William III. They are active members of Northeast Bible Church.

Toney’s core competencies in finance, marketing, and strategic planning landed her in investor relations during the late 1990’s IPO frenzy; and in 1998, Toney led the $150 million Carreker Corporation IPO. With that experience under her belt, Toney joined a telecommunications startup where she helped raise $4 million in investor capital and worked to position the company for its 2003 acquisition by Cisco Systems.

Desiring to work in the faith-based market, Toney entered the Master’s of Divinity - Theology program at Southwestern Baptist Theological Seminary in Fort Worth, Texas. LifeWay Christian Resources plucked Toney from the Seminary to develop new knowledge and channel management initiatives for the $500 million non-profit corporation. Leveraging best practices from the corporate world, Toney implemented three new channel programs that resulted in $6 million revenue growth and $1 million in marketing expense savings over 18 months.

InService America hired Toney in late 2004 to lead business development and implementation of strategic growth initiatives for the company.

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